Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford, book cover

April Dunford

Obviously Awesome

Master it as if you wrote it without reading a single page from it with short interactive lessons you play.

Start lesson 1

A few quick questions first, so it fits you

What it’s about

You know your product is awesome—but does anybody else? Forget everything you thought you knew about…

by April Dunford

  • Small Business & Entrepreneurship
  • Marketing & Sales

How a lesson feels

A lesson is a game you can’t zone out of

Example lesson
Spark

Reading once isn’t remembering.

Most of a book fades unless you pull it back out of your head.

Guess

What helps you remember a book more?

  • Reading it again
  • Quizzing yourself on it
Exactly!

Pulling an idea out of your head makes it stick better than reading it twice.

The takeaway

Quiz yourself. Don’t re-read.

Ratings and reviews

Reader favourite

Rated 4.5 from 43 ratings on Apple Books

  • Maya R.

    · 2 weeks ago

    The 5-minute quiz nailed exactly what I needed. The learning experience finally made the ideas stick.

  • James T.

    · 1 month ago

    I never finish books. Memrbl turned this one into a lesson I actually completed on my commute.

  • Aisha K.

    · 3 weeks ago

    Loved how personal it felt, like it knew which parts I'd struggle with before I did.

  • Daniel O.

    · 5 days ago

    Better than any summary app. The questions made me think instead of just skim.

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