Maya R.
· 2 weeks ago
The 5-minute quiz nailed exactly what I needed. The learning experience finally made the ideas stick.
David Ogilvy
Ogilvy on Advertising
Master it as if you wrote it without reading a single page from it with short interactive lessons you play.
Start lesson 1
A few quick questions first, so it fits youA few quick questions first,
so it fits you
What it’s about
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought…A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and…
by David Ogilvy
- Social Science
- Design
- Marketing & Sales
How a lesson feels
A lesson is a game you can’t zone out of
Example lessonSpark
Reading once isn’t remembering.
Most of a book fades unless you pull it back out of your head.
Guess
What helps you remember a book more?
- Reading it again
- Quizzing yourself on it
Exactly!
Pulling an idea out of your head makes it stick better than reading it twice.
The takeaway
Quiz yourself. Don’t re-read.
How a lesson feels
A lesson is a game
you can’t zone out of
Example lessonGuess
What helps you remember a book more?
- Reading it again
- Quizzing yourself on it
Spark
Reading once isn’t remembering.
Most of a book fades unless you pull it back out of your head.
Exactly!
Pulling an idea out of your head makes it stick better than reading it twice.
The takeaway
Quiz yourself. Don’t re-read.
Ratings and reviews
Reader favourite
Rated 4.5 from 52 ratings on Apple Books
Learn first.Scroll after.
Every lesson you finish earns scroll time back.
Keep going
