Maya R.
· 2 weeks ago
The 5-minute quiz nailed exactly what I needed. The learning experience finally made the ideas stick.
David Ogilvy
Confesiones de un publicitario
Master it as if you wrote it without reading a single page from it with short interactive lessons you play.
Start lesson 1
A few quick questions first, so it fits youA few quick questions first,
so it fits you
What it’s about
Un eterno clásico de la publicidad, un libro tan actual y pertinente hoy en día como en el momento en que se…Un eterno clásico de la publicidad, un libro tan actual y pertinente hoy en día como en el momento en que se escribió: «Admiramos a las personas que trabajan duro, que son…
by David Ogilvy
- Marketing & Sales
How a lesson feels
A lesson is a game you can’t zone out of
Example lessonSpark
Reading once isn’t remembering.
Most of a book fades unless you pull it back out of your head.
Guess
What helps you remember a book more?
- Reading it again
- Quizzing yourself on it
Exactly!
Pulling an idea out of your head makes it stick better than reading it twice.
The takeaway
Quiz yourself. Don’t re-read.
How a lesson feels
A lesson is a game
you can’t zone out of
Example lessonGuess
What helps you remember a book more?
- Reading it again
- Quizzing yourself on it
Spark
Reading once isn’t remembering.
Most of a book fades unless you pull it back out of your head.
Exactly!
Pulling an idea out of your head makes it stick better than reading it twice.
The takeaway
Quiz yourself. Don’t re-read.
Ratings and reviews
Learn first.Scroll after.
Every lesson you finish earns scroll time back.
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